PARIS, Friday: Recent events have once again shown that many journalists risk their lives to simply tell the world the truth. In the last 12 years, more than 1000 journalists have been killed for trying to cover certain events and inform the public.
In 2013, the UN General Assembly officially declared 2 November the International Day to End Impunity for Crimes against Journalists (IDEI). The date was chosen to commemorate two French journalists killed in Mali on 2 November 2013.
Unesco contacted DDB Paris to launch an international campaign for IDEI, called #TruthNeverDies.
“#TruthNeverDies urges media and internet users to share the stories of journalists who were targeted in an attempt to silence them.”
The idea was based on a simple premise – journalists are killed so that their investigative work dies with them, so let’s send a message to the perpetrators: There’s no point in killing journalists, because you know what? The truth never dies.
The campaign urges the media and internet users around the world to share the stories and work of journalists who were targeted in an attempt to silence them – they themselves can ultimately be the purveyors of truth that was to be kept hidden, through the hashtag #TruthNeverDies.
The international call was launched through a media campaign with hard-hitting headlines and communicated via Unesco’s social media accounts, as well as a dedicated website.
NZ details not yet known
The ads are bound to screen in NZ – but at this stage, M+AD has been unable to determine when and where.
CREDITS
Client: Unesco
Agency: DDB Paris
Agency Supervisor: Vincent Léorat, Mathieu Bliguet, Laetitia De Camas
Executive Creative Director: Alexander Kalchev
Copywriter: Patrice Dumas, Jean-Christophe Royer
Art Director: Caroline Lorin
Junior Art Director: Kyle Sanderson
Press Relation Director: Anne-Marie Gibert
Planner: Cédric Ledoux
Head Of Social Media: Julien Scaglione
Social Media: Sébastien Balondrade
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