DDB’s latest instalment for Westpac highlights the common family issue of not having enough space at home, and follows Captain Destructo (aka Steve), a Kiwi dad and aspiring supervillain as he challenges his wife’s patience.
Captain Destructo’s collection of supervillain stuff is starting to do more evil than good to the family home. He’s filled up the garage and it’s now encroaching on the house. Fortunately, the entire family is in agreement that a new, larger home is the answer, and Westpac has the home loan options to help.
“Steve’s fortunate to have such a loving wife, and adoring children who, instead of making him give up his plans for world-domination, suggest upgrading to a home more suitable for his hobby,” said DDB ECD Shane Bradnick.
“It’s another fun piece of work for Westpac, using humour to bring to light home truths and in this case, highlight home loans.”
Westpac head of brand & marketing Oliver Lynch said: “No matter where life has taken you, and regardless of your situation at home, however unique, Westpac has the options to help.”
The spots launched on Sunday 15 February. View the 15sec version below:
CREDITS
Westpac
Head of Brand & Marketing: Oliver Lynch
Mass Marketing Director: Andrew Twidle
Marketing Lead – Housing: Liz Byers
Marketing Manager: Mark Garland
Marketing Executive: Nathan MacKenzie
DDB Group New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Senior Copywriter: Rory McKechnie
Senior Art Director: Adam Thompson, Nicole Sykes
Managing Partner: Elizabeth Beatty
Account Director: Mark Wilson
Senior Account Manager: Deepika Goundar
Account Executive: Kate Coppersmith
Planning Director: Rupert Price
Executive Producer: Judy Thompson
Agency TV Producer: Samantha Royal
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
DOP: John Toon
Production Designer: Neville Stevenson
Offline Editor: Adam Wills
Online: Blockhead
Sound Design: The Coopers
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