DDB has shot a 45sec TVC to announce the release of SKY’s subscription video on-demand service, Neon. The ad is a spectacular night show, with the Auckland metro lights blinking out at night as the city goes to sleep.
The TVC is supported by outdoor and a series of digital ads that introduce NEON’s content and uses the shows’ characters as the heroes.
“Being able to escape to world class entertainment is what people want and NEON delivers on this,” said DDB chief creative officer Damon Stapleton. “Our campaign helps take the viewer through that portal to a place of effortless escapism.”
NEON marketing manager Sorrel Davies said: “We all need a break from our busy lives and NEON is the ticket to instant escape. DDB have really captured what NEON is about and helped bring this idea to life.”
The TVC is just the beginning of a digital journey that will change people’s viewing habits, according to Haydn Kerr, DDB Digital Creative Director. “NEON is set to become one of New Zealand’s most exciting digital brands and we have some exciting interactive work in the pipeline that really showcases this.”
Neon is currently offering a one-month free trial to subscribers.
CREDITS
Agency: DDB
Marketing Director: Mike Watson
Marketing Manager: Aaron Stone
NEON Marketing Manager: Sorrel Davies
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Chris Schofield
Digital Creative Director: Haydn Kerr
Creatives: Rory McKechnie/Adam Thompson
Group Business Director: James Blair
Senior Account Manager: Georgia Newton
Agency Producer: Celia Rowe
Planner: Anna Gunnell
Executive Agency Producer: Judy Thompson
Production Company: Robber’s Dog
Director: Sam Peacocke
Producer: Mark Foster
DOP: Ian Maxwell
Editor: Tim Mauger
Sound: Liquid Studios
Composer: Peter Van Der Fluit
Sound engineer: Craig Matuschka
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