AUCKLAND, Tuesday: The Warehouse has again teamed up with DDB to bring to life a festive campaign titled The one place for any Christmas.
DDB AU/NZ regional CCO Damon Stapleton said: “Dispelling the rules of a classic Kiwi Christmas, the campaign demonstrates how Christmas in New Zealand is as vibrant and varied as the 96% of Kiwis who celebrate it.
“To bring the idea to life, DDB New Zealand has created a humorously relatable series of ads that show there’s no ‘right’ way to celebrate a Kiwi Christmas.
“The Warehouse moves away from Xmas stereotypes to create a campaign that realistically represents NZ’s diversity.”
“From the farm to the beach and all the quirky traditions in between, The Warehouse want everyone to know that however you do Christmas, you can find everything you need under one red roof.
“The Warehouse wanted to move away from the typical Christmas stereotypes and create a campaign that realistically represents the diversity in our country.
The The one place for any Christmas campaign has rolled out over TV, online and out of home.
- View the tvcs below
CREDITS
Client: The Warehouse
Chief Marketing Officer: Jonathan Waecker
Head of Strategy: Andrew Stein
General Manager Marketing: Anna Lawrence
Head of Marketing: Becki Butler
GM Marketing Communications: Birgit Hoeglinger
Integrated Marketing Communications Manager: Will Harvey
Integrated Marketing Communications Specialist: Greta Rountree
Creative Director: Diana Hornal
Head of Copy: Troy Rawhiti-Connell
Agency: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Brad Collett
Art Director: Gareth Rice
Copywriter: Geordie Wilson
Managing Partner: Nikki McKelvie
Group Business Director: Annabel Rees
Senior Business Director: Hanna Pettit
Senior Business Manager: Georgie Levitt
Business Coordinator: Margot Rudolphe
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Senior Producer: Casey King
Production Company: Thick as Thieves
Executive Producer: Nik Beachman
Director: Alex Sutherland
DOP: Rob Marsh
Post Production Company: Blockhead
Post production online: Richard Betts
Editor: Tim Mauger
Soundtrack/composer/Music: Joy to the World, Peter van der Fluit, Liquid Studios
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