Speight’s has recruited the help of DDB to hunt for a spokesperson for Speight’s Ginger Beer, the newest and gingeriest innovation which launched earlier this month.
Suggestions from fans on the Speight’s Facebook page have helped to shape the audition brief for the new face and the casting director is specifically searching for ‘outstanding Kiwi red-headed talent’ to be featured in the advertising campaign.
A 30sec video by DDB, featured on the Speight’s Facebook page, shows the ginger-haired hopefuls as they prepare to audition. One face in particular seems familiar and a potential favourite until a Dunedin bloke, Ginger Bear, walks into the room and causes quite a stir.
Auditions are currently underway, but the casting director’s reaction suggests he already has a preferred frontrunner.
“For Speight’s Ginger Beer, we’re gunning for a ginger bear as a frontman,” says DDB CD Chris Schofield. “There’s not much more to it than that. Except the bear’s fairly reluctant to take the gig, after being typecast for years in similar roles.
“The humour we’re going for in the campaign is dry, to reflect the brilliantly dry taste in the product itself.”
The Speight’s Ginger Beer victor will feature in a series of online videos and billboards nationwide from early December.
- Video # 1: That’s it, at the top of the page.
- See Video #2 below
CREDITS
DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Chris Schofield
Art Director: Toby Morris
Copywriter: Simone McMahon
Executive Producer: Judy Thompson
Agency Producer: Kate Moses
Production Manager: Andy Robilliard
Managing Partner: Scott Wallace
Account Director: Emma Guadagni
Head of Planning: Lucinda Sherborne
Digital Planner: Michiel Cox
Lion Breweries
Lion Beer Category Director: Ben Wheeler
Speight’s Senior Brand Manager: Anna Gestro
Speight’s Brand Manager: Geoff Kidd
Thick as Thieves
Directors: Thunderlips
Executive Producer: Nik Beachman
Audio: The Coopers
Movement Artist: Ben Fransham
Bear Creation: Main Reactor & LGM Productions
Photography: Spid @ The Collective Force
Zenith Optimedia
Group Business Director: Alex Lawson
Business Manager: Andrea Burke
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