PARIS, Today: Advertising eavesdropping site Adforum has named DDB NZ’s latest tvc for Steinlager at No 1 in its weekly roundup of the top five tvcs in the world.
Steinlager Tokyo Dry 2 edged ahead of contenders from the US, UK, Spain, and Canada. DDB’s ad was inspired by Dave Dobbyn’s 1986 hit Slice of Heaven.
Dobbyn last week told M+AD: “When I wrote ‘da da da’ 33 years ago, I never imagined them to be some of the best lyrics I’d ever written.”
CREDITS
Client: Lion New Zealand
National Marketing Director: Craig Baldie
Brand Director – Domestic Beer & Craft: Dave Pearce
Brand Manager – Steinlager: Kate Abercrombie
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Directors: James Conner; Christie Cooper
Lead Partner: Jennifer Travers
Senior Business Manager: Michael Doolan
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Senior TV Producer: Samantha Royal
Production Company: Goodoil
Executive Producer: Mark Foster
Business Director: George Mackenzie
Director: Joel Kefali
Producer: Andrew Mclean
Line Production: Mr Positive
Line Producer: Peter Grasse
DOP: Germaine McMicking
Offline Editor: Mark Burnett @ The Editors
Colourist: Dave Gibson
Online: Stu Bedford @ The Machine Room
Music Arranger / Producer: Cam Ballantyne, Beatworms
Slice of Heaven written by Dave Dobbyn, published by Native Tongue
Music Licensing: Jonathan Mihaljevich, Franklin Road
Dave Dobbyn Management: Lorraine Barry
Media: Zenith New Zealand
Managing Director: Stuart Rutherford
Group Business Director: Andrea Long
PR: The PR Shop
Director: Pippa Lekner
Group Account Director: Alisa Keall-Grant
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