AUCKLAND, Tuesday: DDB Group Aotearoa, Live Ocean, and magazine/website Vice have unveiled The Real Watergate, spotlighting the ocean’s role in combating climate change and elevating ocean health.
On World Ocean Day 2023, ocean advocates from around the world united to call for urgent action to prioritise the health of the ocean.
DDB CCO Matty Burton said: “The Real Watergate reveals the vital role a healthy ocean plays as our greatest ally in the fight against climate change, highlighting how it’s done the heavy lifting for us as the planet’s largest carbon sink and kept global temperatures at a habitable level.
“Created to reframe how we see the ocean in a way that challenges our assumptions and opens our eyes. the campaign features an interactive website brimming with evidence that educates and entertains, showcasing the oceans’ ability to shield us against catastrophic global warming.
“An exposé-style film produced by DDB and Vice was launched, supported by multiple social edits tailored for ocean advocates, with out-of-home advertisements running alongside editorial content on Vice channels.
“We are thrilled to be part of this initiative, the website and interactive resources serve as a pivotal platform to creatively raise awareness about ocean health, emphasising its crucial role in combating climate change and inspiring meaningful action.”
“We are thrilled to be part of this initiative, the website and interactive resources serve as a pivotal platform to creatively raise awareness about ocean health, emphasising its crucial role in combating climate change and inspiring meaningful action.”
Vice head of video Anna Lawrence said: “We believe in the power of storytelling to create change. We hope the film we have developed for this campaign ignites conversations and encourage individuals, as well as policymakers, to prioritise the health of the ocean.”
Live Ocean Foundation ceo Sally Paterson said: “The ocean has been covering for us in a big way, absorbing around 90% of the extra heat we’ve produced since the industrial revolution.
“It is our greatest ally in the fight against climate change, so coming together to take the message of ocean health to New Zealanders and a global audience is something we’re really proud of.”
The Real Watergate campaign is running across digital/web, social media, outdoor and PR.
CREDITS
CEO: Sally Paterson
Group Brand and Communications Manager: Jodie Bakewell-White
Digital and Partnerships Manager: Elaine Harris
Agency: DDB Group Aotearoa
Content Creation: Vice
Director/DOP/Lead Editor: Josh Mullins
Producer: Anna Lawrence
Editor: Simon Knox
Design: Marli Blanche
Senior Project Manager: Shaunagh Scott
Partnership Manager: Jaimee Tessmann
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