AUCKLAND, Monday: Just over two weeks ago the Pixel Awards judges came together to review the dozens of entries and agree on the best idea.
Had the organisers known about the pending Covid-19 lockdown, they would have brought forward the judging and announced the winner much earlier, says Lumo co-founder/ceo Phil Clemas.
“However, amidst the prevailing household lockdown and gloomy headlines, Lumo are excited that they can now formally announce the winners.
“In recognition of their creativity, translation and relevance to the brand’s proposition, the Pixel Award for Q1 2020 goes to the creative team of Jake Blood & Josh Thompson from DDB.
“Their Sky Sport Commuters Cup concept utilised Lumo’s Automatic Number Plate Recognition [ANPR] technology in a fun and interactive way.
“The team takes home a cash prize of $5000, free media for their client across Lumo’s nationwide digital media network worth $30,000 and the coveted Pixel trophy.
“They win $5000 cash, free media for their client across Lumo’s nationwide network worth $30,000 and the Pixel trophy.”
“One of the things we continue to see missing from almost all outdoor advertising, is the regular use of dynamic or interactive ad content.
“The Pixels were invented to inspire and educate agencies and brands about the dynamic and interactive capabilities digital out-of-home has to offer. We want to get creatives excited, to get their imaginations flowing and help them apply some of these ideas and concepts into potential campaigns.
“Judging the second round of the Pixel Awards saw both the quality of entries and understanding of the possibilities for digital out-of-home noticeably improve.”
The judging panel creative luminaries including Letizia Bozzolini, Bex Radford, Chris Schofield and Peter Vegas, with convenors James Polhill from Hello Ltd and Lumo co-founder/vp Ket Harrison.
Draft FCB CD Peter Vegas said: “The ideas were wide and varied, but we did see that the thinking was generally more focused on the connection between the technology Lumo has available, the idea and the way it is translated onto large digital screens.”
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