SKY TV has won six Golds and a Bronze at the Promax BDA NZ Awards (which honour TV promo creativity in NZ) in Auckland. MediaWorks won three Golds and three Silvers, followed by TVNZ Blacksand (1 Gold, 3 Silver), Maori TV (one Gold, four Silver), Prime TV (two Silvers) and Brandspank (a Silver).
Two of the SKY Golds were for the Rialto Channel’s Shopping Shop campaign, in association with DDB (in Best Integrated Marketing Campaign and Best Use of Humour).
This campaign was to promote the world television premiere of the award-winning movie Shopping, as part of Rialto Channel’s New Zealand Film Month. DDB worked with the film’s director, Louis Sutherland from The Sweet Shop, to launch a two-hour live online auction. The auction was hosted by the lead actors from the film who gave Kiwis the chance to ‘score mean-as stuff’, including original props from the movie.
DDB ECD Shane Bradnick said: “This campaign was fun for all involved and a rather unique way to pre-promote the launch of the movie. It was great to work with the talent and director to help promote their film, and to create a live online shopping channel where people could bid for items from the movie.”
SKY Rialto Channel general manager Roger Wylie said: “Here at Rialto we’re huge supporters of New Zealand film and we knew this particular premiere was extra special. We wanted a fresh, interesting way to capture the attention of our audience and we certainly achieved this.
“It was great working with DDB on such an inventive campaign and we’re thrilled with the awards.”
- See the full list of winners here
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