Two iconic Kiwi brands — one, New Zealand’s most loved bottled water, the other, the quintessential New Zealand soft drink have been added to DDB’s stable. Both Pump and L&P used to be handled by Saatchi & Saatchi.
DDB NZ CEO, Justin Mowday, says he’s thrilled to see DDB partnering with two such well-known brands and can’t wait to see the work come together.
“The chance to work on brands like Pump and L&P doesn’t come around every day, so to nail the opportunity is fantastic,” says Justin.
“On the one hand you’ve got an undisputed category leader in Pump, and on the other in L&P you’ve got a brand that’s more than a brand — it’s part of our cultural fabric,” Justin adds.
Leigh Moss, Head of Marketing and Design at Coca-Cola Amatil NZ, says “The DDB team demonstrated a real passion for our brands and a strong desire to drive their growth. They put a huge amount of thought into how we can make these brands even more loved than they currently are, and we’re excited to see this come to life through their creative work.”
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