AUCKLAND, Wednesday: New Zealand’s natural generosity is the inspiration behind Lotto New Zealand’s latest campaign, Kiwis Helping Kiwis, out of DDB NZ.
The heart-warming campaign aims to celebrate the small acts of kindness performed by Kiwis every day. “Whether it’s on the water, the rugby field or with your friends, Kiwis help Kiwis because … that’s just what we do,” says DDB chief creative officer Damon Stapleton.
“Lotto NZ is no different, with 100% of their profits used to support over 3000 good causes around the country each year.”
Stapleton says the goal was to create a campaign that recognises all examples of Kiwis helping Kiwis – big and small.
“When it comes to giving personal time to charity or community projects, Kiwis are incredibly generous,” he said. “We wanted to create a campaign that helps Kiwis stop and reflect on those acts that can have such powerful positive effects.”
Lotto NZ chief marketing officer Annemarie Browne says the uplifting spot perfectly reflects the values of the organisation.
“Kiwis are always there to lend hand and give back – and that’s what Lotto NZ is all about too. With this campaign, we wanted to showcase some of the great things that Lotto NZ has supported over the years – and it’s all thanks to Kiwis playing our games.”
Lotto NZ’s new campaign will roll out across TV, radio and online.
CREDITS
Agency: DDB
Chief Creative Officer: Damon Stapleton
Art Director: Stan Lee
Copywriter: Aiken Hutcheson
Lead Business Partner: Kate Lines
Account Manager: Ella Bilham
Planning Director: Rupert Price
Agency Producer: Claire Colohan
Production Company: Finch
Executive Producer: Karen Bryson/Loren Bradley
Producer: Rebekah Kelly
Director: Zia Mandviwalla
DOP: Marty Williams
Post Production: Blockhead
Post Production Online: Liquid Studios
Editor: Tim Mauger
Soundtrack/composer/Music: Peter van der Fluit. Liquid Studios
About DDB New Zealand
In 2018 DDB was named NZ’s Most Effective Agency at Effies, as well as Creative Agency of the Year, Digital Agency of the Year, and Social Media Agency of the Year by Campaign Asia-Pacific. DDB is part of the DDB Group, comprising TRACK (customer, data, CRM), Mango (PR, experiential, social influencer) and Interbrand (strategy, design).
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