AUCKLAND, Today: New World and DDB Group Aotearoa are ringing in the holiday season with a melodic festive campaign, synonymous with what’s most important at Christmas time – fun, food and family.
Embracing the catchy carols that get us in the festive mood, DDB has given the Christmas track Carol of the bells a “magical” New World spin.
The campaign follows a family in their kitchen preparing their Christmas feast to a dynamic tune, helping showcase the range of quality food options New World provides, delivering a compelling value message and showcasing the free Spiegelau Glass promotion to add to the Christmas dining table.
DDB creative director Courtney Dow said: “After a challenging year, we wanted to put a smile on Kiwi faces for Christmas. Remixing a catchy Christmas classic into a whimsical tune to encourage people to enjoy each other’s company around some good food.”
“The campaign is now live across TV, cinema, outdoor, digital/web, social media and radio.”
“New World acknowledges that Christmas can be a notoriously expensive time and that its customers are under even more financial pressure than ever.”
New World retail marketing manager Sarah Austin said: “Among the challenges that often surround Christmas, there can also be added tension around wanting Christmas to feel special.
“This campaign is opportunity to address this tension, with New World helping to provide everything people need for a Christmas that is both special and affordable this year.
“This holiday season, we wanted to give shoppers the confidence to do their full Christmas shop at New World, knowing that people prefer to keep things simple and get everything they need at one place, while avoiding those unnecessary purchases.”
The campaign is now live across TV, cinema, outdoor, digital/web, social media and radio.
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About DDB Aotearoa
DDB is part of the DDB Group, also comprising Track (customer, data, CRM), Mango (PR, experiential, social influencer), Tribal (digital) and Interbrand (strategy, design).
CREDITS
Client: New World
Group General Manager Foodstuffs Marketing & CX: Dominic Quin
New World Head of Marketing & CX: Giselle Bleakley
New World Marketing Manager Retail and Shopper: Sarah Austin
Project Marketing Specialist: Katie Mooyman
eCommerce Marketing Manager: Marie Taylor
Agency: DDB Aotearoa
Chief Creative Officer: Gary Steele
Creative Director: Courtney Dow
Senior Art Director: Paul Kim (PK)
Senior Copy Writer: Graeme Clarke
Lead Business Partner: Natalie Pierpoint
Business Partner: Lucy Paykel
Senior Business Manager: Bidisha Datta
Account Executive: Ollie Brown
Lead Integrated Producer: Claire Colohan
Production Company: Good Oil
Director: Stuart Bowen
Producer: Claire Richards
Executive Producer: Andrew McLean
Managing Director: George Mackenzie
DOP: Marty Williams
Stills Photographer: Malcolm Campbell
Editor: Dan Kircher
Colourist: Dave Gibson
Online: Stu Bedford
Music Licensing: Jonathan Mihaljevich, Franklin Road
Soundtrack/Arrangement/Music: Pete van der Fluit, Liquid.
Sound Design: Liquid
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