LONDON, Today: Dentsu Group is rebranding globally, and the result is not one any truly creative agency worth its salt could possibly admire. It’s dropped the cap ‘D’ and substituted it with a lower-case ‘d’ – the creative equivalent of a name in CAPS.
Here’s the release in full …
The international business will operate alongside its business in Japan and will unite more than 66,000 people globally within the dentsu brand. This will allow all dentsu employees to deliver on the group’s philosophy of true client-centricity through Open Teaming – the concept of all employees realising innovation for clients from anywhere.
This follows a transformational period for the international business, focused on simplifying its offer to deliver world-class services and integrated marketing solutions that are data-driven, tech-enabled and ideas-led, tailored around clients’ needs. This simplification has seen three lines of business established across media, CRM and creative, making it easier for clients to navigate its services and allowing them to win, keep and grow their best customers.
This transformation has positioned dentsu international as the market leader for data, analytics and CRM.
The move marks a new chapter for the international business, following the arrival of Wendy Clark earlier in September as Global CEO.
Wendy Clark, Global CEO, Dentsu International said: “This represents an important milestone in the evolution of our international business as we build on dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.”
The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.
Dentsu Aegis Network Limited, the parent company of the Dentsu Aegis Network business, is renamed Dentsu International Limited subject to registration by the UK Companies House. Subsidiary legal entities of Dentsu International Limited will also be renamed subject to local regulatory requirements.
BC&Fd?
There’s been no word from the NZ end of the business – but presumably Barnes Catmur & Friends Dentsu will now become Barnes Catmur & Friends dentsu (BC&Fd).
About dentsu international
Part of dentsu, dentsu international is made up of nine leadership brands – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.
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