Do you like ribs as much as President Frank Underwood? Good, because now you can eat the ribs Frank eats at your place as you watch Frank eating ribs at Freddy’s. That’s the word from Colenso BBDO, advising us that its client Spark has forged a partnership with Netflix that is seeing some lucky customers receive a unique dinner box.
The House of Cards-inspired dinner box was created to drive awareness of a new broadband package from Spark that comes with Netflix included for a year.
Inside the box is everything needed to make ribs like Freddy’s from House of Cards. Customers get a full rack of ribs, BBQ spice, BBQ sauce plus all ingredients for the greens and the cornbread.
Spark’s GM Customer & Marketing, Clive Ormerod, says the dinner boxes are a way of making the popular series come alive for customers: “We wanted to tell our customers about this awesome new partnership in a way that would resonate with the amazing experiences we know it will deliver for them as they’re drawn into the characters and stories of series like House of Cards.
“The dinner boxes bring this to life in a tangible, immersive way.”
CREDITS
Client: Spark
Spark Communications Advisor: Lydia Tebbutt
Agency: Colenso BBDO
Head of Activation & PR: Paul Gunn
Partners: Netflix & MyFoodBag
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