Ad industry diversity survey follow-up

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AUCKLAND, Today: The Comms Council is undertaking a follow-up to 2017’s industry-wide inclusiveness & diversity survey.

“As the industry body for advertising and communications agencies in New Zealand, we strongly believe that diverse and inclusive workplaces are critical to the long-term health of our industry,” says the Comms Council, in a statement published on its website.

“Three years ago, we established an Inclusiveness & Diversity committee, as we felt it was important to promote this viewpoint within the industry,” the unattributed statement reads.

“In 2017, we sent out an industry-wide diversity survey to understand just how diverse and inclusive our industry really is. The findings led to a number of initiatives and included calling on all agencies to implement internal I&D policies, providing a template to help them do that as well as the development of I&D training programmes in conjunction with Diversity Works NZ.


“The survey is totally confidential and is structured in such a way that no individual can be identified.”

“As both the diversity landscape and our industry are ever-changing, we think it’s time to check in and see what progress we’ve made as an industry.

“So today we’re implementing a follow-up survey to get your views and we’d really appreciate and value your participation in answering as many questions as you feel comfortable. Your input is crucial to help us identify how far we’ve come and where we need to focus next.

“The survey is totally confidential and is structured in such a way that no individual can be identified. All individual data will remain anonymous and will not be used for any purpose other than this specific survey, nor will it be shared with your employer.”

The questionnaire has been designed in consultation with Diversity Works NZ (formerly the Equal Employment Opportunities Trust) and to allow comparability with NZ Census data.


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