SYDNEY, Today: TikTok is a young juggernaut well placed to weather the standard social network growing pains in front of them – namely monetisation and audience scaling,” wrotes DDB Sydney head of social Alex Watts in a timely B&T guest post.
In the post Watts discusses his thoughts on the potential Microsoft/TikTok acquisition.
“By building a platform of unparalleled creative capacity, they’ve claimed a huge audience and unlocked a niche service that other social networks can’t seem to crack.”
“Trump is calling for a ban,” he writes. “China’s calling it a smash and grab, but the real question is – does buying TikTok really make sense for Microsoft?”
“By building a platform of unparalleled creative capacity, they’ve claimed a huge audience and unlocked a niche service that other social networks can’t seem to crack – see Facebook’s shuttering of Lasso.
“But, like Huawei before them, they’ve become the focus of the China-USA tech-trade war in the past month – and there are ‘discussions’ about Microsoft buying them.”
- Read the full post here
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