AUCKLAND, Today: From 1 July 2019, ThreeLife +1 will broadcast on Freeview channel 14 while Edge TV transitions to a HD streaming proposition on ThreeNow, rova and theedge.co.nz.
MediaWorks ceo Michael Anderson said: “With the move to viewers consuming music videos online, it is a natural progression for Edge TV to be available via streaming on ThreeNow, rova and theedge.co.nz.
“The Edge remains one of our most important brands and this is a clear example of utilising our multi-platform proposition across digital and radio while allowing us to leverage the successful ThreeLife brand by increasing its free-to-air footprint with a +1 platform.”
“Edge TV is a 24-hour music channel playing clips from the world’s biggest artists while also championing Kiwi music.”
ThreeLife is a lifestyle channel that launched in April 2018 and is an extension of the Three brand. Each night on the channel is themed, from food to DIY, and the lineup features shows such as hit reality format Married at First Sight USA and key franchises including Millionaire Hot Seat, Strictly Come Dancing and American Ninja Warrior.
Edge TV is a 24 hour music TV channel playing the hottest video clips from the world’s biggest artists while also championing Kiwi music not seen on any other channel.
The move to HD will allow the Edge TV audience to experience their favourite artists on any device, anywhere at high quality. Edge TV is part of The Edge radio network.
Most Freeview-approved TVs and set-top boxes connected to UHF aerials will automatically update to broadcast ThreeLife +1 on channel 14 when the switchover takes place.
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