WELLINGTON, Today: CBD-based indie agency/production outfit EightyOne has produced a social media campaign (with backup from Stuff) for Women’s Refuge Safe-Night-a-thon.
ECD Chris Bleackley said: “The Safe-Night-a-thon aims to raise 10,000 Safe Night sover 10 days in a massive drive to keep thousands of women across Aotearoa New Zealand safe from family violence.
“Gifting a Safe Night costs just $20 [scroll down for the link]. Everyone who donates a Safe Night ensures someone in need has access to a safe bed, hot meals, security, childcare, and advice
“Helping to transform the Women’s Refuge brand has been a massive highlight for EightyOne”
“Prizes include Whittaker’s chocs, indie-pop sensation Benee singing you Happy Birthday, sporting couple Beauden & Hannah Barrett dropping your kids at school, or a Barbie outfit designed with Karen Walker, rubbing shoulders with MPs at the Beehive, and a clean-your-house performance from Hilary Barry & Jeremy Wells.”
The videos were produced in house by EightyOne Productions.
Chris Bleackley said: “over 200 nights are needed every night. We’re raising as much as we can. Helping to transform the Women’s Refuge brand has been a massive highlight for EightyOne.”
- www.eightyone.co.nz
- The NZSO clip below
CREDITS
Creative & Production: EightyOneP
ECD: Chris Bleackley
Copywriter: Chris Appelros
Art Director: James Henderson
Account service: Emma Chote
Sound: Paul Stent
Camera/editor: Ollie Stent
Design: Julius Fernie/Andre Caraco
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