SYDNEY, Tuesday: After just 14 months in the job, 303 Mullen Lowe Sydney ECD Gary McCreadie has announced his family’s shock departure for New Zealand – but given few other details.
Aussie site Campaign Brief says McCreadie took the ECD role in May 2018, replacing Richard Morgan, who has since taken the ECD gig at AnalogFolk Sydney.
McCreadie arrived in Sydney in September 2014 to join Whybin TBWA, direct from BBH London, where he was joint global CD on Axe/Lynx, the agency’s largest and most creatively awarded account.
Campaign Brief’s Sydney-based ed Michael Lynch said: “Together with creative partner at the time Wesley Hawes (now ECD at CHE Proximity, Sydney) McCreadie was responsible for some of the most celebrated campaigns from BBH London in recent years, including the Gold Cannes Lion-awarded Apollo integrated campaign; the Monday/Wednesday work; and the Soulmates film, all for Axe/Lynx.
“Gary has led our creative teams to some brilliant work across a broad range of clients.”
“Additionally, the pair produced the We Own the Weekend campaign for the Guardian, the awarded Aarrrgghhh spots for Tango, and the Barclaycard Waterslide film.
“At this stage,” says Lynch, “it’s unclear if the agency has found his replacement, and if McCreadie has a role lined up in New Zealand.
303 MullenLowe ceo Nick Cleaver said: “We’re all sad to see Gary leaving us after too short a time but he has reluctantly accepted the need to move his young family back to their native New Zealand to live closer to the support of their family.
“We fully understand that in these circumstances family come first.
“Over the time Gary has been with us he’s led our creative teams to out-put some brilliant work across a broad range of clients and we’re really appreciative of his efforts. We wish him every success in New Zealand.”
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