AUCKLAND, Today: EssenceMediacom has appointed Maddison Keogh as APAC Client Managing Partner for Uber, stepping into one of the agency’s most exciting and fast-paced regional accounts.
The move follows Uber’s reappointment of EssenceMediacom in 2024, with the agency taking on an expanded APAC remit. Keogh brings more than 14 years of client leadership experience and is known for turning strong client relationships into long-term business partnerships.
She was most recently Head of Client Service at Initiative Sydney, where she worked with Amazon, Salesforce, Goodman Fielder and Pernod Ricard. In this new role, Keogh will focus on delivering operational excellence for Uber across APAC and strengthening client leadership across the agency.
Stevie Douglas-Neal, EssenceMediacom Sydney Managing Director says, “Maddie is a hugely impressive client leader, and we are beyond thrilled to have her join EssenceMediacom in one of our most strategically important roles, leading Uber across the APAC region.
“I am thrilled to be working with some of the smartest talent in our industry and look forward to contributing to the agency’s breakthrough vision by harnessing my expertise in client leadership and business development.” – Maddison Keogh
“Uber’s philosophy is so well aligned with our Breakthrough mindset and toolset. They encourage bravery, push us to innovate, and to deliver work that connects with consumers and drives business results.
“I look forward to seeing Maddie deliver breakthroughs across a dynamic region and fuel the next era of growth for Uber in every market in which they’re active.”
Maddison Keogh says, “EssenceMediacom has been on an incredible journey over the past two years and to join an agency with unrivalled momentum is beyond exciting.
“I am thrilled to be working with some of the smartest talent in our industry and look forward to contributing to the agency’s breakthrough vision by harnessing my expertise in client leadership and business development.
“Innovation drives our industry forward, and the opportunity to partner with a client like Uber who consistently raises the bar with groundbreaking work, was an opportunity I couldn’t look past,” Keogh adds.
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