Fairfax Media NZ – now rebranded as Stuff – has appointed Sinead Boucher as CEO. Previously, she was Fairfax’s group executive editor for four years and before that was part of them team which developed the Stuff website.
The name change will roll-out over coming months.
Stuff has been a leading local websites, attracting an audience of 2.1 million and is the centrepiece of Fairfax Media’s NZ portfolio, which includes a stable of newspapers, websites and events, along with social network Neighbourly, and ISP Stuff Fibre.
Fairfax Media CEO Greg Hywood said: “Sinead has established herself as an impressive force in modern media. She steps into the CEO role having had a long and distinguished career in traditional and digital media.
“The renaming recognises Stuff’s tremendous national brand strength and its position at the centre of our strategy to drive digital growth in New Zealand. Our long-established print and digital mastheads continue with their existing names, with the Stuff brand to collectively identify our diverse mix of media assets in New Zealand, reaching 90% of the population.
“Sinead has done an outstanding job leading our journalism in New Zealand over the past decade.”
“Sinead has done an outstanding job leading our journalism in New Zealand over the past decade,” Hywood said. “She has been a driving force in lifting the digital skills, capability and focus of our newsrooms, as well as turbocharging digital, which is going from strength to strength.”
Boucher joined Fairfax’s The Press in 1993 and worked there for several years before relocating to the UK to work at the Financial Times and Reuters. She then returned to The Press as Associate editor in 2004, and went on to provide leadership in group-wide online and digital roles.
“I feel privileged and proud to have the chance to lead a company with such a strong connection to New Zealanders and the communities we live and work in,” Boucher said.
“We have a unique opportunity with Stuff to develop that position and grow our business. New ventures like Neighbourly and Stuff Fibre give us a new way to fund the important local journalism that New Zealanders look to us for every day. I look forward to getting started.”
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