AUCKLAND, Today: FCB Aotearoa is now officially One NZ’s Agency of Record, building on their partnership that kicked off in 2022 with FCB Media. This opens a new chapter for both teams.
Joe Goddard, One NZ’s Experience & Commercial Director, said, “We were looking for a true partner who understood our vision for One NZ and could deliver a campaign Kiwis would love for years to come. FCB’s creativity across the board and commitment to seamless integrated thinking were exactly what we were looking for.”
Paul Wilson, CEO of FCB Auckland, shared his excitement: “We are genuinely stoked to be appointed Agency of Record for One NZ. It’s been incredibly motivating to partner with a group of humans who are so relentless, optimistic and aligned in their vision for One NZ.
“The campaign has set the foundations for an agency partnership that’s connected in a deeper and broader way and I’m excited about the work we are creating together,” Paul adds.
“We are genuinely stoked to be appointed Agency of Record for One NZ.” – Paul Wilson
The new ‘Let’s Get Connected’ campaign was developed in close collaboration with strategist David Thomason and highlights the power of human connection. The story begins with ‘Finding Jade,’ following a young man on his journey of self-discovery.
On the creative side, FCB’s Creative Directors Alan Jones, Angelo An, and Hywel James added, “We wanted to tell a surprising, ambitious, and winding story of connection that would span years.
“It was important to reflect Aotearoa today – celebrating the stories, people, and places we all recognise but don’t often see portrayed in advertising. To help achieve this, Director Steve Ayson was called in and was instrumental in crafting this vision of ‘New New Zealand.’”
Katherine Kazalbash, One NZ’s Head of Brand & Marketing, said, “It is still early days, but the campaign is doing everything we hoped it would. Kiwis have noticed the work and want to know what’s next – we’re looking forward to sharing more of Jade’s journey soon.”
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