Out of gas (Updated)

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AUCKLAND, Today: FCB has crafted a new campaign for Mercury, calling on New Zealanders to “kiss oil goodbye”.

Mercury CMO Julia Jack says this is the latest in the company’s path towards the inevitable and that now is the time for change.

“It’s time to say goodbye to our old modes of transport because there’s a better alternative. We might have had a good time with oil in the past, but it’s time to move on.

“The campaign is supported by billboard and street poster marketing.”
“The electricity we generate and use in New Zealand is over 80% renewable and that’s growing. It’s a massive natural advantage we have over many parts of the world. We don’t need to be importing and burning fossil fuels for transport when we have better, healthier and cheaper options.”

FCB chief strategy officer David Thomason said: “We’ve been building to this campaign for years. Mercury are being provocative because the cause is not a marketing bolt-on, like so many brands have done. The environment’s central to everything they do, and now they need New Zealanders to join in making it happen.”

The tvc was directed by Nathan Price and edited by 2020 Academy Award nominee Tom Eagles (nominated for his work on Jojo Rabbit).

The campaign is supported by billboard and street poster marketing.


CREDITS

Agency: FCB
Chief strategy officer: David Thomason
Client: Mercury Energy
CMO: Julia Jack
Production company: Ruskin
Director: Nathan Price
Editor: Tom Eagles
Music: Kiss and Say Goodbye by The Manhattans