FCB promotes Sean Keaney

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WELLINGTON, Thursday: FCB New Zealand has announced the promotion of Sean Keaney to managing director – Wellington.

Keaney started at FCB in December 2015 as general manager – Wellington, and during his three years he’s been a fundamental part of securing success for the agency, said FCB NZ ceo Paul Shale, announcing the move.

“He’s helped to drive powerful advertising campaigns for many of the agency’s major accounts including the Health Promotion Agency, Ministry of Education and Water Safety NZ,” Shale said.

“Keaney also led the pitch teams that secured new business wins such as VTNZ, Summerset Retirement Group and WorkSafe NZ.

“Sean is a passionate and creatively-driven leader.

“Since 2015 he has brought on some incredible clients and led Wellington and Auckland teams to win many effectiveness, media and creative awards.


“He contributes to the agency’s business success, and is a vital part of sustaining the positive culture throughout the company.”

“Sean is driven to deliver exceptional results for our Wellington clients, a determination that has resulted in New Zealand’s most effective social change campaigns. This promotion not only recognises what Sean has achieved but also reflects our ambition for FCB Wellington in the coming years.

“Not only has Sean contributed to the agency’s business success, he’s also been a vital part of building and sustaining the positive culture throughout the company.”

Sean Keaney said (in the same statement – issued by FCB’s in-house PR division): “I’m lucky to work at an agency that celebrates its people as much the work and I’m really looking forward to seeing this next chapter through with FCB.”

He starts his new position with immediate effect.

Sean Keane bio
Prior to joining FCB, he had roles at RBR, RAPP/DDB and most recently as GM of Clemenger BBDO. He has worked on issues such as road safety, mental health, alcohol moderation, family violence and water safety.

He also has extensive commercial sector experience, having either led or worked with Meridian Energy, Loyalty NZ (Fly Buys), NZ Post, KiwiBank, Greater Wellington Regional Council and Massey University.

And he has been recognised for the effectiveness of his work by peers both here and internationally.

About FCB
With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8000 people, and is part of the Interpublic Group of Companies.


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