Saatchi NZ has launched the first major campaign for ‘cheap’ NZ power company Electric Kiwi – an online-only outfit that offers a “smarter, smaller” alternative.
Elecric Kiwi co-founder/managing director Julian Kardos says the company aims to generate brand awareness and promote its $200 guaranteed savings offer to New Zealand families.
Saatchi NZ won the business in a pitch in May last year. It’s the company’s first nationwide TVC since its soft launch in May last year.
Supporting the campaign are billboards in the main centres and digital ads. Electric Kiwi is also sponsoring TV3’s Family Feud and Story.
This campaign comes after NZ consumers reacted against recent price hikes from larger companies with the change of season.
Genesis Energy, Mercury Energy and Contact Energy all introduced increased prices at the beginning of this month.
- See also https://goo.gl/3dB4Sc
CREDITS
Client: Electric Kiwi
Managing Director: Julian Kardos
Programme Director: Huia Burt
Marketing Planner: Nick Rust
Strategic Advisor: Malcolm Phillips
Creative Agency: Saatchi & Saatchi
MD: Paul Wilson
ECD/Creative: Corey Chalmers & Guy Roberts
Head of Production: Jane Oak
Head of Design: Rob Flynn
Business Director: Nick Bulmer
Account Director: Lucy Sparks
Senior Account Manager: Steph Hueber
Production Company: The Sweet Shop
Executive Producer: Ben Dailey
Producer: Hamish Mortland
Director: Pete Circuitt
Animation Company: Studio Local
Audio Production: Franklin Road
Audio Engineer: Shane Taipari
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