AUCKLAND, Monday: Fux Animation has produced a “magical” new two-minute Disney film to mark the holiday season, supporting long-term charity partner Make-A-Wish.
The Gift celebrates the “comfort that storytelling brings families during times of change and how it deepens their bonds through togetherness”.
The ad is the final instalment of Disney’s From My Family To Yours trilogy, which premiered on 2 November 2022 on TV and digital plus Disney’s own channels in 46 countries across Europe, North America, South America, Africa and Asia.
Disney’s first ever Christmas ad Lola was released in 2020. In this first instalment, fans were introduced to Nicole and her grandmother, Lola, and watched how their bond deepened as festive traditions were passed down through the generations.
“The ad is the final instalment of Disney’s From My Family To Yours trilogy, which premiered in 2 November 2022.”
Last year’s sequel, The Stepdad, followed a grown-up Nicole and her own children, Max and Ella, who welcomed stepdad Mike into their home.
Both the 2020 and 2021 ads reached 184million views worldwide combined.
This year, the family prepare for another festive period and the touching arrival of a new baby.
Disney Consumer Products marketing & comms chief Sarah Foxsaid: “For the last three years millions have watched our characters in our From Our Family To Yours animated series, as they spend time together building connections and making memories. We set out to create a family unit that would resonate with audiences world-wide.
“We are truly grateful for the support we have received for this festive campaign and hope that families and fans enjoy this fitting, heart-warming final instalment of the trilogy.”
The Gift was developed and produced by Disney’s Consumer Products, Gaming & Publishing creative team, in partnership with Flux.
CREDITS
Client: Disney EMEA
Director of Brand Marketing and Creative: Angela Affinita
Executive Producer: Kiri Hammond
Producer: Sequoia O’Sullivan
Producer: Freya Boisonade
Production Company: Flux Animation
Director: Laban Dickinson
Executive Producer: Joshua Forsman
3D: Jeremy Ball, Jonathan Pacou, Conrad Crooks, Chaz Holland, Lucius Koh, Shuo Liu, Layla Viscu, Jayden Lee, Harrison Wiltshire
2D: Shannon Fahey, Lynn Choi, Shane Taylor
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