Colenso and Anchor have launched part 2 of Must Be Milk, the campaign that started last year to counter declining milk consumption.
The first new TVC features sinuous slo-mo footage of Nathan Kara – a talented Kiwi dancer with impeccable pecs that were honed, no doubt, on milk.
That’s the 30sec spot above. Click here to see a 3mins interview with Nathan Kara and his very proud mother:
CREDITS
Agency: Colenso BBDO
Executive Creative Director: Steve Cochran
Deputy Creative Director: Mick Stalker
Senior Art Director: Jim Walsh
Copywriter: Lila – aged 5.
Account Director: Kat Sliper
Planner: Andy McLiesh
Executive Producer: Jen Storey
Film Co: Flying Fish
Director: James Soloman
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