London: Lürzer’s Archive, a Europe-based advertising creative resource, is launching a new award – the Lurzer’s Grand Slam.
“Winners at the Lürzer’s Grand Slam will not be presented with some old salad bowl or an ugly trophy symbolising this or that, but real money straight away,” says Christian Lürzer, ceo of Lürzer’s Archive.
“Not months or years later, after having won three Gold Lions and a Grand Prix.
“Lürzer’s Grand Slam will celebrate groundbreaking ideas, as well as rewarding them with something of real value – 60% of all the entry fees [will go directly to the winners. And there will not be a gala, not even a red carpet or fireworks.”
“Silver winners receive two times higher prize money than bronzes; gold winners receive three times higher prize money than silver.”
Lürzer’s Grand Slam is absolutely transparent about the earnings from submissions and will make them public in real time, Christian Lürzer says.
Silver winners will receive two times higher prize money than bronze winners, while gold winners will receive three times higher prize money than silver winners. Plus, all the entrants who submit work to Lürzer’s Grand Slam will get a free Lürzer’s Archive subscription for one year.
The president of the jury is Rosie Arnold (AMV BBDO). The full jury will be announced within the coming weeks.
Agencies can enter their work in five categories: film, print & outdoor, digital, direct and sound. To enter the competition the submissions must have been aired anytime between 1 January 2016 and 15 October 2017.
- The entry fees start at €340 (NZ$574) per entry for Early Comers (11 October-12 November).
- Mid Comers: 13 November-14 January: €390 (NZ$658)
- Late Comers 15 January-31 January: €450 (NZ$759)
- Enter here: www.luerzersgrandslam.com
- Christian Lürzer announces the first Lürzer’s Grand Slam here
About Lürzer’s Archive:
Lürzer’s Archive has been offering a full set of inspirational tools since 1984: Lürzer’s Archive magazine, Lürzer’s Archive 200 Best Specials, Lürzer’s Archive website and a wide range of apps. It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself – for everyone!” The first issue of Lürzer’s Archive magazine was published in Frankfurt am Main (Germany) in 1984 and today the title has over 150,000 readers worldwide.
Share this Post
