AUCKLAND, Today: Scroll Media has ‘levelled up’ by extending their Gameloft deal in New Zealand. They’re managing ads across 400 top mobile games, showcasing their mobile gaming ad prowess.
Gameloft, a titan in in-game ads, has renewed its sales rep deal with Scroll Media in Australia and NZ. This partnership stems from Scroll’s ability to boost ad revenue. Florent Vallauri, MD at Gameloft APAC, said, “since joining Scroll Media, our revenue has increased massively out of ANZ, and the continuation of a longer priority deal is testament to the success of our strategic partnership.”
Jane Ormsby of Scroll Media is thrilled to continue the Gameloft partnership, highlighting the unique premium gaming inventory and high engagement rates. It’s a strategic move to harness high-quality gaming content.
“Since joining Scroll Media, our revenue has increased massively out of ANZ, and the continuation of a longer priority deal is testament to the success of our strategic partnership.”
Leaders at Scroll Media are tapping into the gaming trend with innovative ad strategies like reward videos and branded mini-games. Adam DeRoma’s role in the IAB Gaming Council underscores their commitment to the gaming ad market in Australia.
A collaboration between Gameloft and Scroll Media created an engaging mini-game for the Trolls movie, showcasing the power of gaming in advertising. This initiative highlights how games can effectively promote products.
The in-game advertising market is booming, projected to grow from US$ 8.84 billion in 2023 to US$ 20.8 billion by 2032. This growth reflects the global shift towards gaming as an advertising channel. Gaming now drives over 38% of Scroll Media’s business in Australia, fuelling significant growth.
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