AUCKLAND, Today: The Marketing Association has engaged three prominent ad execs and a radio DJ to present its timely Women in Marketing event next month, which aims to “showcase the stories, talent, and insights of the women (and men) in our industry, while also discussing how to best engage women as a target audience”.
The speakers are …
- VMLY&R ECD Kim Pick
- FCB strategy GM Sue Gill
- Stanley St strategist Dan West
- NZME Flava announcer Bel Crawford
Pick’s topic is What Diversity & Inclusion mean in marketing, how we elevate diverse voices and role models in the marketing industry.
Gill and West will co-present Changing the narrative: overcoming gender stereotyping in storytelling.
“Are you viewing your campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective?
Crawford (who also hosts The Self-Love Club podcast) will present From self-doubt to self-love: overcoming the imposter syndrome.
The unsigned MA flyer said: “Are you viewing your campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective?
“Don’t be put off by the name of the event, because men – this is for you too! After all, you market to women too, right?”
Scheduled topics include …
- Why imperfections are what helps us create real, authentic connections with other people
- Tips on how to build your confidence and self-love
- How to tell the story without defaulting to stereotypes
- Why we need more female creatives to disrupt this unconscious bias
- Storytelling to women
- The representation of women in ads.
Women in Marketing will be held at the Cordis Auckland on Tuesday 16 February from 12.45pm to 6pm.
Tickets cost $395+gst.
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