A community focused programme designed to create a condom culture across New Zealand has won Interbrand NZ recognition both globally and locally.
The agency’s Love Your Condom work for New Zealand Aids Foundation was awarded an Interbrand Best Work Award 2014 for verbal identity. The Best Work Awards are awarded across the company’s 40 offices in 27 countries and recognises work that is “truly excellent and expresses the Interbrand values: Intelligent, Imaginative and Inspiring”.
Karen Jones, Interbrand NZ’s General Manager, says the award is humbling and exciting. “We are delighted to be recognised as producing leading-edge and world-class work by our global peers. It is even more special that it is for our bold work for LYC.”
Love Your Condom also won the NZ Aids Foundation a Marketing Award in the Not For Profit category last week.
Love Your Condom was created by Interbrand NZ in 2011 as a call-to-action campaign seeking to reduce infections through the promotion of condom usage amongst gay and bisexual men.
The LYC Verbal Identity started a conversation with the gay and bisexual community through its sexy and youthful personality. This was expressed in a flirtatious and slightly mischievous tone of voice with messaging full of innuendo and double entendre.
The campaign is already showing results and Interbrand NZ says it is proud to have contributed to the success of increasing condom usage and decline in HIV infection rates.
CREDITS
General Manager: Karen Jones
Design Director: Simon Byers
Consultant: Jason Cox
Designer: Marsha Permadhi
Studio Production: Simon Moen, James Sanday
About Interbrand
Founded in 1974, Interbrand is the world’s leading brand consultancy. With nearly 40 offices in 27 countries, Interbrand’s combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics. Interbrand is widely recognized for its annual Best Global Brands report (bestglobalbrands.com), the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report (bestglobalgreenbrands.com), which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created brandchannel.com, the award winning resource for brand marketing. For more information on Interbrand, visit www.interbrand.com.
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