Downtown Auckland healthcare ad agency Insight NZ has won Silver and a Bronze at the IPA Best of Health Awards in London.
The winning entries When pies attack and By Hoki (aka Fish & Chips) were two 30 second radio ads for Diabetes New Zealand, highlighting the dangers of Type 2 diabetes with a tongue-in-cheek news report.
The IPA Awards are recognised as the top creative awards by the healthcare advertising industry, attracting entries from 75 countries worldwide. In total, four entries won Gold, 19 won Silver, 62 were awarded Bronze.
“The judging is tough, and Insight won the only Silver in Australasia,” said agency director David Anderson.
“But the New Zealand healthcare industry is tough too. So powerful creative is vital.
“Our work really has to deliver to make an impact, so an award like this vindicates our approach, and that is pretty satisfying.”
Full details about the winners, including the creative work, can be seen at: ipabestofhealthawards.co.uk/2014
Insight also produced a poster and website (diabetes.org.nz/thedangerisreal/home) as part of the campaign.
Insight NZ (www.insight.co.nz) is an internationally awarded, dedicated healthcare brand agency that offers the full range of advertising services through to a suite of digital services, including social media engagement and iPad app development.
CREDITS
Client: Diabetes New Zealand
Managing Partner: David Anderson
Copywriter: Mike Babich
Art Director: Graeme Fry, Stacey Anne Betts
Production Company: Images and Sound
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