AUCKLAND, Today: In the past six months, Go Media and AUT University’s Creative Advertising students have teamed up, infusing new energy into charity campaigns with their novel insights.
After a guest lecture on the potential of digital and programmatic advertising, AUT and Go Media proposed a hands-on outdoor advertising project for the students.
This project saw students devising inventive campaigns for Go Media’s ‘Good Impressions’ charities. Matt Halliday, Lecturer for Advertising and Brand Creativity at AUT, celebrates the collaboration: “Partnering with GO and their charity partners is a fantastic experience for our students. They get to work on real-world clients, and these incredibly worthy causes get a free boost to their creative. It’s one of the first times some of our students see their work out in the real world, and that experience is invaluable.”
“Partnering with GO and their charity partners is a fantastic experience for our students.”
‘Good Impressions’ empowers Go Media clients to donate their ad space to support causes within Wellbeing, Environment, and People. These contributions benefit 15 local charities through digital billboards nationwide.
One beneficiary is Big Brothers Big Sisters of New Zealand. Cushla Duncan shares, “Coming up with new ways to communicate our mahi is always a bit of a challenge, so it’s been a privilege to tap into the students’ creativity and come up with a campaign that has a catchy hook and fun, eye-catching imagery. This being a joint project has been a great experience for us all, and we have high hopes for the graduates involved.”
Isabella Dervan, Go Media’s Marketing Manager, reflects on the program’s success: “For us, the best part is seeing the Good Impressions inventory (which is generated by our clients) being gifted to causes we’re passionate about, which are then being supported by young up-and-coming creatives to create amazing call-to-action and awareness campaigns. It’s something we’re proud to be a part of and will continue to explore, hoping to make it a regular part of the third-year curriculum at AUT.”
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