CHRISTCHURCH, Today: Go Media, Aotearoa’s top out-of-home advertising company, has launched Wellington’s first full train wrap for Delivereasy. This eye-catching campaign promotes Delivereasy’s new grocery delivery service, boosting their presence in the convenience market.
Thanks to MBM Wellington and Colenso BBDO, the train wrap’s bold visuals cover windows, posters, and floors, grabbing the attention of commuters and reinforcing Delivereasy’s local ownership and expanded services.
Delivereasy, founded in 2016 by three mates in a Wellington garage, has grown steadily and is just weeks away from delivering its 10 millionth order. Now offering much more than takeaway food, this campaign signals their disruptive growth in the on-demand space.
Jean Mexted, Delivereasy’s Chief Marketing Officer, said, “At Delivereasy, we like to challenge the status quo, so we’re stoked to promote our new Wellington partnership with Fresh Choice in such a high-impact, ground-breaking way.”
“Go Media’s Wellington train wrap gave us the opportunity to stand out and showcase Delivereasy’s playful brand personality in an imaginative way.” – Tyler Crawford
As Delivereasy nears its 10 millionth order, Mexted added, “We’re looking forward to leveraging this space over the next few months to remind Wellington commuters that we’re the delivery service that leaves a better taste in your mouth – whether you’re after a butter chicken curry, snacks for the game, or an urgent top-up of toilet paper.”
Tyler Crawford, Senior Media Planner at MBM, explained the importance of the train wrap, stating, “Go Media’s Wellington train wrap gave us the opportunity to stand out and showcase Delivereasy’s playful brand personality in an imaginative way.”
Simon Vicars, Chief Creative Officer at Colenso BBDO, echoed this sentiment, saying, “Getting a train was the logical next step in that plan to generate an unfair share of attention.”
Craig Strachan, Go Media’s Lower North Island Group Sales Manager, added, “We’re excited to collaborate with Delivereasy… It’s a groundbreaking way to capture attention and boost brand awareness as the city’s commuters go about their day.”
This campaign reinforces Go Media’s commitment to pushing creative boundaries, offering unique transit advertising solutions, and further expanding their presence with 120 digital sites across New Zealand.
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