AUCKLAND, Today: Kiwi author and client/agency specialist Sarah Ritchie has won an international accolade for her latest book, How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies.
Ritchie won the Business: Marketing & Advertising category in the 2020 International Book Awards (USA) announced this week. The awards attracted over 2000 entries in 90 categories and included authors such as Pope Francis.
This award comes on the heels of Ritchie’s first international win, for her debut book How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything which gained a bronze medal in the 2019 Axiom Business Book Awards (USA).
Produced in association with the Australian Association of National Advertisers, Tiger is all about building successful creative partnerships.
“Enduring client-agency partnerships can drive high performance creative which, in turn, drives the efficacy of a the media mix.”
Ritchie said: “One of the top two influencers of brand performance is creative effectiveness, a fact often forgotten in a world where customer audiences get bombarded with an increasing number of brand messages.
“Strong and enduring client/agency partnerships can drive high performance creative which, in turn, drives the efficacy of a company’s media mix.
“Tiger will help anyone who purchases creative services to build those strong business partnerships.”
How to Tango with a Tiger was formally launched at the AANA’s Reset conference in September 2019.
- It’s available for purchase and delivery within NZ and Australia via sarah-ritchie.com and available internationally (paperback and Kindle) from Amazon.
Share this Post
