AUCKLAND, Today: Volkswagen and DDB are excited to launch their latest ad campaign for the New Golf. Celebrating 50 years of the iconic car, it showcases its evolution from 1974 to today.
Made by life. Made for life is the campaign’s signature, highlighting the Golf as progress driven by real-life experiences. Volkswagen crafted the Golf from stories of young parents, old lovers, backseat naps, and front-seat songs.
“Working on a Volkswagen brief is always a source of pride here at DDB Paris. For this campaign, we’ve tried to capture the essence of the Golf’s 50-year history to tell a universal, human story.” – Alexander Kaltchev
The ad film features a young woman moving out with her first car in 1974. It follows her journey with the Golf, passing it on to her daughter, showing how the Golf has empowered drivers for generations.
Volkswagen and DDB share a long history of successful collaboration. Alexander Kaltchev, Chief Creative Officer & CEO of DDB Paris, says, “Working on a Volkswagen brief is always a source of pride here at DDB Paris. For this campaign, we’ve tried to capture the essence of the Golf’s 50-year history to tell a universal, human story.”
CREDITS
Volkswagen Chief Marketing Officer: Susanne FRANZ
Head of Marketing Campaigns: Samal BISHWAJEET
Head of Marketing Campaigns ICE&BHEV: Christine VETTERKIND and Dr. Patricia YAZIGI Marketing Campaign Manager: Kathrin SCHEEL Marketing Campaign Manager: Alexander RINK
A collaboration between DDB Paris
CEO: Paul DUCRÉ
Chief Creative Officer & CEO: Alexander KALCHEV
Chief Strategy Officer: Sébastien GENTY
Art director: Jonathan BAUDET-BOTELLA
Assistant art director: Leo GRATIER
Copywriter: Linnea KAVSJO Business Director: Meryl MARTIN
Account Director: Mathilde BODIN
and DDB Berlin
CEO: Bjoern BREMER
Chief Creative Officer on Volkswagen: Gerrit ZINKE
Art director: Heitor BUCHALLA
TV producer: Alexander SEIB
Account director: Christoph HAMEISTER
Account manager: Faye SCHRÖDER
Production Directed by: Terence NEALE
DOP: Nicolas KARAKATSANIS
Produced By: ANORAK film
Executive producer: Catherine BAIKOUSIS / Toni JASCHKE
Producer: Rozanne ROCHA-RAY
Post Producer: Tim PETERS
Production Coordinator: Safien VAN WESTING
1st AD: Jim COLE
Production Designer: Andree DUPREEZ
Stylist: Richard DE JAGER
Editor: Carlos FONT CLOS
Service Production: Romance Film
Service Line Producer: Helmke Möller
Post production company: Slaughter house
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