MOUNTAINVIEW, CALIFORNIA, Thursday: Google earned US$32.6 billion (NZ$49.68 billion) from advertising in Q2 2019, up 16.1% from the year before.
This reverses the trend of slowing year-on-year growth, with second quarter ad income boosted by mobile search and YouTube.
Globally, Google accounts for around 95% of the mobile search market while almost two-thirds of marketers expect to increase their investment in YouTube this year.
“Over 60% of all internet ad money is expected to go to Google and Facebook this year.”
While the latest figures show advertising accounts for 83.7% of all owner Alphabet’s revenue, this share has fallen continuously since Q4 2015, as the company looks to expand into other markets, including smart speakers and gaming.
Both of these could incorporate advertising in the future.
Over 60% of all internet ad money is expected to go to Google and Facebook this year, with other online platforms recording decline. This is despite growing regulatory pushback on data privacy and antitrust matters.
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