Hallenstein Brothers has launched its Winter 2016 collection with a campaign shot in Marrakech (Morocco) and the Margham Desert in Dubai. It features French-born extreme athlete Vince Reffet and American actor Sean Ross.
“The campaign takes a global view of brotherhood,” says Lachlan McPherson, of brand agency Lachlan McPherson and Friends.
“The TVC sets the scene for a series of digital films exploring aspects of what it means to be a ‘Brother,’ and demonstrating the freedom of the Hallenstein Brothers High Performance Suit.”
The ad was shot by Mexico producer CocoShoot, with LA-based director Michael Rizzi at the helm.
CREDITS
Client: Hallenstein Brothers
Agency: Lachlan McPherson & Friends
Production company: CocoShoot
Director: Michael Rizzi
Jetman scenes: Jetman Dubai, XDubai, Dubai film
Post Production: Jon Baxter, Perceptual Engineering
Music: Big Fish by Braves
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