Havas Worldwide has unveiled a new brand recruiting campaign for the Royal Australian Air Force. The campaign aims to speak directly to young Australians with a desire to succeed, a drive to be better and shows how the Air Force is the perfect place to realise their ambitions.
Havas Worldwide Joint Executive Creative Directors Seamus Higgins and Stu Turner said: “The message of our campaign is simple and inclusive. If you have the drive and determination to succeed, the Air Force could be your ‘way up’.
“We have created a breadth of content that shows a more human side to the Air Force, aimed at engaging our audience in their world. We want to inspire people to re-imagine their future and consider how the Air Force could open doors for them,” Higgins said.
CREDITS
Client: Australian Defence Force
Creative agency: Havas Worldwide Sydney
ECD: Seamus Higgins, Stu Turner
Art Directors: Nicole Hetherington, Mark Tallis, Stuart Alexander
Copywriters: Simon Fowler, Cameron Dowsett, Daniel Fryer
Managing Director: Dan Smith
Account Director: Charlie Read
Account Manager: Belinda Bennett
Head of TV: Monique Pardavi
Planning Director: Phil Johnston
Digital Producers: Shiv Suchdeva/Angelica Scott
Design: Alex Dale
Social: Mark McKissock/Clint Crothers
Director: JH Beetge
Executive Producer: Sam Long
Producer: Llew Griffiths
DP: Jeremy Rouse
Editor: Bernard Garry
Post: Alt VFX
Music: Jed Kurzell
Sound design: Simon Lister/Nylon Studios
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