AUCKLAND, Today: Havas Media Network has come out on top in a competitive pitch for Perfetti Van Melle’s media account across Australia and New Zealand.
The review focused on finding a partner who could boost consumer cut-through and build on the confectionery giant’s strong distribution footprint. Havas Media’s approach stood out from the crowd, securing the win and deepening its relationship with the brand.
“Havas Media will begin work immediately on helping to create impactful innovative campaigns with a renewed customer centric strategy, defining new audiences to help drive brand consideration,” Michael Puglisi, Perfetti Van Melle Country Manager for Australia and New Zealand commented.
Virginia Hyland, CEO Havas Media Network ANZ said, “Perfetti Van Melle has been a valued client for the past four years. It can be extra challenging as the incumbent however to know that we have pitched against the leading indies and global networks and delivered a more compelling, competitive way of working…”
“The Perfetti Van Melle marketing team are highly ambitious and continually committed to propelling their business forward, always challenging the status quo. This is exactly the type of marketing team that brings out the best thinking from Havas.” – Virginia Hyland
“We are converging data smarts with the ability to activate at pace in channel to deliver greater impact and retail growth, is a huge boost for our talented agency team. We’re a very different and exceptionally strong offering, with the firepower of the globals coupled with our entrepreneurial spirit.”
“The Perfetti Van Melle marketing team are highly ambitious and continually committed to propelling their business forward, always challenging the status quo. This is exactly the type of marketing team that brings out the best thinking from Havas.”
The agency will help drive growth by reaching new audiences, while keeping iconic brands like Mentos and Chupa Chups front of mind. The brief also includes improving planning efficiencies, reducing media wastage, and unlocking more value from current investments.
Perfetti will leverage Havas Media’s tech and analytics suite, including its engagement platform, Converged. Converged taps into over 35,000 insights from half a million people, covering behaviours, attitudes, consumption, and more.
Perfetti Van Melle sells in 150+ countries, with global and regional favourites including Smint, AirHeads, Mentos, and Chupa Chups.
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