AUCKLAND, Today: In a fresh move, Healtheries, part of Vitaco, has launched a new brand platform to liven up the typically dull world of supplements.
Created by TBWA\NZ, the ‘Live Life in the Green’ platform infuses the brand with vibrancy and positivity, appearing across all campaign activities.
Breaking away from the usual health messages, the campaign encourages daily kindness and a more optimistic view on health.
Panic Studios brought the platform to life with joyful and memorable animations, making supplements exciting.
“What TBWA\NZ has created here is fantastic. The optimism and positivity are fresh, the platform unique and execution distinctive.”
“The category is pretty conventional with messaging that tends to frame health as a problem to overcome and a chore to complete,” says Shane Bradnick, Chief Creative Officer, TBWA\NZ.
“Live Life in the Green brings a fresh, positive attitude to taking care of ourselves. The use of animation creates a joyful world and day thanks to Healtheries in a memorable way.”
Simon Cheape, Head of Marketing at Vitaco, adds, “What TBWA\NZ has created here is fantastic. The optimism and positivity are fresh, the platform unique and execution distinctive.”
“As the leader in supplements in both unit sales and brand equity, this work will help take this much-loved 120-year-old New Zealand brand into the next stage of its growth.”
The platform will launch with a 30-second brand video, OOH, and shopper assets from June onwards, followed by more campaigns for their immunity, sleep, and boost products.
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