AUCKLAND, Wednesday: Downtown Auckland creative shop Hello has launched a new outdoor campaign for Prime Energy, which sees the Kiwi electricity retailer tackle the big energy corporations, head on.
“It’s time to take on the big boys,” says Prime Energy director Michael Skates. “We are leaner, we’re smarter and we offer more tailored solutions for businesses throughout the country. We’re committed to personal service, business-centric thinking and environmental leadership.
“Business success is more often or not, all about timing, and the time has come for Prime Energy.”
Prime Energy is one of the country’s fastest growing electricity retailers. Founded in 2010, the boutique business to business electricity and gas retailer, has from the start adopted the role of a challenger to rewrite the many wrongs of a market dominated by large corporate players.
“We’re proud to see it in shining lights on LUMO screens across the country.”
Skates said: “While many of the country’s largest retailers send profits offshore, the business is 100% locally owned and returns are reinvested to exploring new technology, more effective processes and a significant amount has been dedicated to their carbon zero offering, due to launch in coming months.”
Their grid boasts a range of blue-chip businesses including Britomart Group, Giltrap Group, Ray White, and Turners.
Hello CD Damon O’Leary said: “The new campaign tackles the big corporates head on and we’re proud to see it in shining lights on LUMO screens across the country.
“We’ve worked closely with Michael, Neil and the team [scroll down for the full credits list]. They are genuinely different from their competitors and we’re privileged to play a role in their next stage of growth.”
CREDITS
Client: Prime Energy
Director: Michael Skates
General Manager: Neil Brumfit
Agency: Hello: The Conversation Company
Creative Director: Damon O’Leary
Creative Director: Gilda Kirkpatrick
Managing Director: James Polhill
Design Director: Nick Smith
Lumo: Kent Harrison
Lumo: Zac Columbus
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