AUCKLAND, Tuesday: Creative agency Hello has crafted a campaign it hopes will show the debt-collection industry’s working on its reputation.
“There’s a lot of preconceptions around bad-debt recovery,” says Hello CD Damon O’Leary.
“DebtManagers are changing their industry for the better and for all the right reasons.
“By repositioning the business from debt collection to debt management, we’re challenging the status quo and amplifying the positive difference the brand is making to communities and in fact the economy itself.”
DebtManagers executive director Jake Vermunt said: “Rightly or wrongly, the image of the debt collection industry hasn’t been flattering at times.
“DebtManagers is a business transformation like few others, a strategic shift creating a powerful new brand with a ground-breaking, socially responsible attitude towards debt recovery.
“The business helps manage ordinary people through tough times, delivers financial certainty for businesses and sets the highest standards of fairness in every aspect of their operation.
“The campaign is currently running across out of home, radio, print, digital and social media.”
“The new brand has transformed the business into a market leader. We’re buying record levels of company debt and our team have been empowered to transform people’s lives by managing those struggling to repay money to climb out of the debt cycle in fairer, empathetic ways.
“Every marketing touchpoint from collateral, uniforms, company vehicles to the building itself have been reimagined, creating a powerful brand for staff, financial mentors, customers and clients, all anchored in a new brand positioning; Bad debt made good.
DebtManagers executive director Charles Whiting said: “Our mission is to create a fairer financial world where everyone thrives.
“Businesses need to evolve to stay at the forefront of their industry and the values behind this fresh, fairer approach has resonated incredibly well with clients, plus opened doors to many of the largest businesses around the country.”
“DebtManagers are changing their industry for the better and for all the right reasons.
“By repositioning the business from debt collection to debt management, we’re challenging the status quo and amplifying the positive difference the brand is making to communities and in fact the economy itself.”
The campaign is currently running across out of home, radio, print, digital and social media.
CREDITS
Client: DebtManagers
Executive Director: Jake Vermunt
Executive Director: Charles Whiting
General Manager: Mark Francis
Agency: Hello
Business Advisor: Andrew Stone
Creative Director: Damon O’Leary
Design Director: Nick Riley
Design Director: Charles Bloomfield
Digital Director: Jason Saunders
Media Director: Jason Theodore
Managing Director: James Polhill
Photography: Josh Griggs
Production: The Collective Force
Production: Production Partners
Production: Liquid Studios
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