The New Zealand Herald has continued to increase its readership year on year according to the latest Nielsen survey released today.
The Herald print readership has increased by 23,000 readers from this time last year, with daily average issue readership sitting at 453,000; 806,000 Kiwis are reading the paper across the week.
The Herald on Sunday remains the best-read and top-selling Sunday newspaper, with 89,000 more readers than the Sunday Star Times and 247,000 more than Sunday News. The Weekend Herald has maintained its readership with over half a million readers.
The weekend magazines, Canvas, Weekend, Sunday Travel and Spy all saw an increase in readership compared to last year.
Average Issue Readership for North Island mets Waikato Times & Dominion Post combined has declined by 9% YOY, whereas The NZ Herald has increased 5% for the same period.
On average, people spend 49 minutes with the Weekend Herald and 43 minutes with Herald on Sunday.
The Herald has maintained an impressive and engaged daily brand audience of more than 1 million people, increasing 6% year on year. The weekly brand audience (print and online) has seen a 7% increase year on year, reaching 1,655,000 people.
“Good news for Metro, NZ Rugby World, Fashion Quarterly, Simply You and Nadia, however, with both showing strong gains.”
Readers are engaging with the brand through print, web, social media and the NZ Herald app. The Herald Facebook page is still receiving over 6 million engagements each week and reaching 3 million users.
NZME regional papers are still well-read. The regional titles combined reach 148,000 people on an average day, and 257,000 across a week. The Northern Advocate, Bay of Plenty Times and Hawke’s Bay Today, NZME’s three biggest regional papers, have all seen year on year readership increases.
NZME managing editor Shayne Currie says newspapers continue to play a valuable and essential role in people’s lives, and readers continue to engage with premium content.
The magazines
Most magazines retained – or saw slight falls (including NZ Woman’s Weekly, Mindfood,North & South, and Woman’s Day) in their readership levels.
Good news for Metro, NZ Rugby World, Fashion Quarterly, Simply You and Nadia, however, with both showing good gains.
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