CHRISTCHURCH, Today: NZ-owned OOH company Go Media advises that advertisers can now purchase the high-impact Traffic Side 5m x 2.2m landscape ad format on the Wellington Metlink bus fleet. The ad height occupies the full height of the bus, with the application going over the windows.
Go Media GM Simon Teagle says: “The strength of bus media is that their mobility optimises audience reach, motion catches the consumers eye and attention, and a far greater ad-impact score is achieved with the large format Traffic Side panels over smaller street level poster options.
“We have fielded a lot of advertiser enquiry for this impactful ad format.”
“It’s great to be able to extend our Wellington commuter media offering to advertisers. We have fielded a lot of advertiser enquiry for this impactful ad-format, and in collaboration with Great Wellington Regional Council we are now able to satisfy demand.’
“With Wellington having the highest percentage of citizens using public transport in the country, Go Media is also developing its train interior media portfolio to reach the over 1,000,000 trips taken each month.
“A new ad format along train bulkheads, are located at head-height along the span of the carriage. These offer terrific high dwell time, with train trips lasting between 9-60 minutes.
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