AUCKLAND, Friday: The Goat Farm’s employment branding & recruitment campaign Tonkin+Taylor Suits me to a T+T has been awarded first place in Talent Acquisition at the Human Resources New Zealand Awards.
The campaign and media strategy were developed for engineering and infrastructure company Tonkin+Taylor by The Goat Farm, Sneakers Media and HainesAttract.
To add to the challenge of attracting talent in a tight employment market, the entire campaign was planned, researched and produced during Auckland’s Covid lockdown.
“The entire campaign was planned, researched and produced during Auckland’s Covid lockdown.”
TGF used teams to conduct i- depth interviews with T+T employees by video call, and used their stories as the basis of the campaign.
TGF creative director Vaughn Davis said: “This campaign is a great example of the sort of thinking New Zealand businesses are looking for right now.
“The battle for customers is one thing; the battle for talent is what CEOs are really focusing on right now.
“Working to uncover a true and compelling employee value proposition is one of the best investments any company can make.”
CREDITS
TGF Creative Director: Vaughn Davis
TGF Senior Art Director: Michelle Vohan
TGF Account Director: Angela Etheridge
Sneakers Media Managing Partner: David Parker
T+T Video and Content Lead: Matt House
T+T Talent Services Lead: Dee Johnston
Share this Post
