AUCKLAND, Today: Retail media owner Hyper has welcomed Chris Burton into the business as its new general manager of media. The appointment will see Burton take the reins of Hyper’s expanding retail proximity media networks as well as the sales and operations teams that support the portfolio’s growth.
Hyper ceo Ben Partington said: “Chris is the best person to ensure our strategic compass continues to point in the right direction from a portfolio growth and innovation perspective.
“He will be a major asset as we embark on one of our most challenging and exciting years yet.
“Two new digital signage-based media networks will be launched to market by the end of July with another to follow later in the year.
“Content is king, context is everything.”
“While the environments and formats will be of interest to a wide range of advertisers, Hyper traditionally focuses on the development of media networks that enable retailers and FMCG brands to better engage and convert their customers. These new channels will be no exception.
“While Chris has experience that is more aligned to more traditional out of home media, the opportunity to spearhead the growth of a large retail media entity with Hyper was too good to pass up.
Chris Burton said: “The premise of building smart, measurable media channels that add value to the out of home industry and its advertisers is particularly enticing.
“Content is king, context is everything is one of my favourite media mantras. Retail media networks offer the perfect marriage of message and moment and we’re out to prove how powerful the combination can be in driving shopper action.”
About Hyper
Hyper is an independent media owner focused on delivering New Zealand advertisers access to shopping audiences across more than 2500 retail locations utilising a wide range of engaging digital and classic formats.
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