AUCKLAND, Thursday: Retail marketing company Hypermedia has teamed up with client Nestlé to create an outdoor execution for the Milo Pitch For Your Club campaign.
Hypermedia ceo Ben Partington said: “Being able to support one of our largest shopper marketing clients on a campaign of this prestige gives us a great deal of satisfaction.
“Milo Pitch For Your Club is a unique promotion with significant community benefit so it’s well worth dialling up the impact in locations where family audiences congregate.”
The competition offers all NZ teams and sports clubs the opportunity to win a share of $50,000 in cash and sports equipment, plus the opportunity to feature in a Rebel Sports ad.
Sports clubs of any size or sporting code, with players of any age can enter themselves, family and friends are encouraged to nominate their favourite club too. The club will go in to win a share of cash or equipment to help them meet their goals, with winners chosen by a judging panel including Dame Valerie Adams, Scott Barrett and Katrina Rore.
“Hypermedia has been crucial and we’ve seen a great response to date.”
Nestlé NZ head of marketing Fraser Shrimpton said: “Milo has been fuelling Kiwi kids on and off the field for years and we know what an important role sport plays in the lives of so many. Regardless of what sport, or what level people are playing at, having the opportunity to be a part of a team, get active, have fun, socialize and learn new skills shouldn’t be taken for granted.
“Activating Milo Pitch For Your Club in key retail sites is engaging local communities will drive awareness with our partners. Hypermedia has been crucial and we’ve seen a great response to date, with winner-worthy pitches from clubs of all backgrounds, sizes and needs.”
The prime retail display leverages Hypermedia’s network in supermarket and shopping centre carparks as a base to apply a customised creative overlay.
Hypermedia GM Adam McGregor said: “Our direct and media agency clients are expecting us to bring more creative solutions to the table. Our ability to offer a flexible platform for impactful and cost-effective creativity across a vast network of retail locations delivers to this requirement perfectly.”
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