AUCKLAND, Today: HYPER Media, New Zealand’s top retail DOOH media owner, is thrilled to announce a partnership with Vistar Media, a leader in programmatic digital out of home advertising.
HYPER’s extensive network, featuring over 500 premium DOOH screens across various major retail chains, is now accessible to agencies through Vistar Media’s DSP. This partnership is especially beneficial for agencies prioritising Vistar.
June 2024 marks a year since HYPER’s DOOH inventory became programmatically accessible, seeing significant growth in programmatic trading.
“I’m thrilled to announce Vistar’s partnership with HYPER capitalising on the remarkable expansion of Retail Media worldwide.”
Chris Burton, HYPER’s General Manager of Media, says, “We are big proponents of programmatic DOOH. Our network’s specific audience and geographical targeting capabilities provide unique and effective campaign opportunities.”
Sandra Scott, Vistar Media Sales Director, stated, “I’m thrilled to announce Vistar’s partnership with HYPER capitalising on the remarkable expansion of Retail Media worldwide.”
Programmatic technology transforms retail advertising by using advanced data to precisely categorise consumers, allowing for highly targeted campaigns. Vistar’s DSP supports impactful, engaging advertising that increases overall campaign effectiveness.
As the retail media landscape evolves, HYPER continues to innovate within New Zealand’s DOOH sector, offering brands unique opportunities to connect with well-defined audiences in new and meaningful ways.
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