AUCKLAND, Thursday: Kingsland-based creative and strategic independent agency Quantum Jump has helped Sky launch Sky Rewards.
Offering rewards including Channel Unlocks and sporting and entertainment experiences, the programme has been designed to be simple and easy for Sky customers to participate in.
Sky ceo Sophie Moloney said: “There are no points, tiers or hoops to dive through :instead Sky customers can just sit back, enjoy their entertainment, and Sky will reach out to them with rewards offers.
“We know from our conversations and research with customers :particularly those who have been with us for a long time :that recognising and rewarding loyalty is important to them. That makes it important to us.”
“Quantum Jump have been alongside Sky from strategy to execution, and their experience developing reward and recognition programmes has been integral.”
“We’re kicking off with our first round of rewards just in time for Christmas, offering eligible customers a Channel Unlock.”
Sky customer manager Di Parry-Ernst said: “Quantum Jump have been alongside Sky from strategy to execution, and their experience developing reward and recognition programmes has been integral.”
Quantum Jump ceo Ben Goodale said: “It’s been a privilege to deliver a really unique programme for Sky TV customers, working so closely with the team at Sky from ideation, conducting consumer research to shape it, through to the connected comms to take it to market which we’re really proud of.
“It’s come to life brilliantly, and it’s exciting to see Sky Rewards launch.”
The campaign includes TV, eDMs, online, social, DM, and interactive elements. The creative features the distinctive Sky Rewards lanyard, and Pete the Rabbit, fresh from his debut in DDB’s The Watch tvc for Sky.
CREDITS
Client: Sky Television
Chief Customer Officer: Daniel Kelly
Manager Customer Engagement & Programme Leader: Di Parry-Ernst
Head of Brand & Sport Marketing: Helen Fitzsimons
Brand Marketing Manager: Jo Childs
Lead :Customer Insights and Experience: Jeremy Duffin
Consultant, Customer Engagement: Ruskin Spiers
Campaign Marketing Specialist, Customer Engagement: Jasmin Shields
Marketing Executive, Customer Engagement: Debbie Klintworth
Agency: Quantum Jump
Creative Director: Wayne Pick
Creative Director: Drew Ayers
Digital Developer: Justin Biddle
Project Manager: Zoë MacDonald-Mair
Producer: Nik Beachman
CEO: Ben Goodale
TVC Production/3D Animation: Blockhead VFX
Sound: Franklin Road
Retouching/CGI: Sixty Four
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